Jan Couture: Self-Employed Writer

Name: Jan Couture

Age: 47

College & Majors/Minors: University of Puget Sound, English Major with Professional Writing Emphasis, Economics Minor

Current Location: Derry, New Hampshire

Current Form of Employment: Self-employed

Where do you work and what is your current position?

I just started my own freelance writing business called Content by Couture. I specialize in writing marketing material for insurance and financial services companies. I've been writing printed and digital content for financial services companies for almost 25 years, so I'm a bit of a specialist in this area. I'm really excited to be on my own!

Tell us about how you found your first job, and how you found your current job (if different).  

My first job was an internship with Weyerhaeuser Company, in their Engineered Wood Products division. I got it through the writing program at the University of Puget Sound. What a great experience it was! I was able to write marketing copy and see how marketing material was put together, working with designers and printers.

I didn't find my current job, I made it myself. I have been writing marketing material in the financial services industry for a long time and have friends at different companies—and I wanted to work for all of them. So, I decided to freelance, so I could do just that!

What was another writing-related job that was important?

All of my jobs have been writing-related, and each have been important to me.  I've had some excellent mentors and bosses who were amazing marketers and writers themselves and I learned a lot from each of them.


Melissa Kravitz: Freelance Writer

Melissa Kravitz: Freelance Writer

Andi Satterlund: Self-Employed Writer/Knitting Pattern Designer

Andi Satterlund: Self-Employed Writer/Knitting Pattern Designer

Erik Hanberg: Self-Employed/Writer

Erik Hanberg: Self-Employed/Writer

Posted on July 1, 2014 and filed under Freelance, Self-Employed.

Do you have a freelance horror story?

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At one point or another, we've all had those jobs that we look back on with horror (and hopefully some amusement). Thankfully, many of these experiences eventually serve as 'learning opportunities.' Share your horrifying/hilarious/hellish freelance writing experience and what you learned from it! 

  • Your story must be under 200 words.
  • Make our job easier and don't mention any specific names.
  • Keep in mind that the whole point of this is to b*tch a little and entertain all while ultimately sharing some wisdom with your fellow English majors. 

Submit your story below for a chance to be included in an upcoming blog post on Dear English Major:


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Christine Stoddard: Writer/Filmmaker & Creative Director of Quail Bell

Christine Stoddard: Writer/Filmmaker & Creative Director of Quail Bell

Andi Satterlund: Self-Employed Writer/Knitting Pattern Designer

Andi Satterlund: Self-Employed Writer/Knitting Pattern Designer

Erik Hanberg: Self-Employed/Writer

Erik Hanberg: Self-Employed/Writer

Posted on June 28, 2014 and filed under Freelance.

Building Your Professional Website & Online Portfolio: 13 Things You Need to Know

If you’re pursuing a career as a professional writer, having an online portfolio is an absolute must. When we say “online portfolio,” what we mean is a website that showcases your work, the same way you would in a binder of newspaper clippings (does anyone do that anymore?!).

Having an online portfolio allows you to direct potential employers to a single, permanent space where your work will always be accessible. It won’t get ruined in the rain and it will never go out of date (if you update it regularly, that is!). Even more importantly, it improves your professional online presence and creates a platform on which to market yourself, which is really what finding a job is all about. Plus, it shows how tech-savvy you are—a huge selling point alone!

There are so many online tools available, many of which are even free. But regardless of which one you choose, consult our expert checklist below to ensure your online portfolio is polished, professional and effective!

Relevant domain:

  • Having your own domain name doesn’t cost much and it shows that you are serious about being a professional! Use your own name, a business name, or a short phrase that reflects your goals. Remember, it’s all about marketing yourself and creating something memorable.

Aesthetically pleasing design:

  • Treat the design of your website as part of the portfolio itself. You want to show potential employers and clients that you have some web skills, but don’t worry—this doesn’t mean you have to become a web developer or a coding expert. Many designs are already built for you, and you have the option to customize them if you want. Also keep in mind that what is ‘hip’ in design is constantly changing. You don’t want a site that looks like it was built in 2005—things have come a long way since then.

Professional headshot:

  • Making a good first impression with a professional headshot is crucial. Think of it this way: you’re the product you’re trying to market! This doesn’t mean you have to be a model, but getting your photo taken by a professional photographer—or even a friend with a great camera—is an investment you won’t regret! You can use this headshot in countless places, and it might be the first impression someone has of you and your brand. Lots of writers skimp on this, but it is absolutely crucial to your online image and the way you will be perceived. If you don’t care about representing yourself well, then how well will you be able to represent someone else?

Your resume:

  • Whether listed directly on the site or provided as a PDF, including your resume offers an excellent way for potential employers to get a quick picture of your experience. Even a link to your LinkedIn profile is a good option.

Portfolio:

  • This one is obvious at this point, but if you are going to bother making a website, then it needs to showcase your work! (You’d be surprised at how many professional websites lack this…) Include photos of completed projects, samples, screenshots, links, videos—whatever you have! It’s best to include a caption with each piece that at least details when it was created and what your contribution was.

Contact info:

  • You don’t have to give away your soul here—a simple e-mail address that you regularly check will suffice! We definitely recommend against sharing your address online unless it’s an actual office and you want people to find you.

Optional:

Description of services:

  • If you’re looking for freelance gigs, then you’ll want to include a list of your services and a brief description of each. Some freelance professionals choose to list their rates and fees directly on the site, while others prefer to keep that information confidential until they speak with a potential client directly. Either way, it should be clear from visiting your site what you do!

Testimonials:

  • If you work with freelance clients, then this is a wonderful way to show off your street cred! Of course, some people take these with a grain of salt (who would post a bad review of themselves on their own website?) but it does show that you’ve worked with real people.

Dead pages:

  • Oops! How did that happen? Test every link on your page—it doesn’t look very professional if you send someone to your portfolio and an important page is broken.

Unfinished design:

  • Don’t send anyone to your site unless it’s completely finished! Once you start a page, finish it.

Out of date information:

  • Did you get a new e-mail address? A new job? Have your work responsibilities changed? Is 2008 the last time you made an update? It’s a good idea to give your portfolio a glance every few months. Consider adding a website updating schedule to your calendar.

Faulty links:

  • Unfortunately, links to other websites do become inactive, and when they do, there isn’t anything you can do about it. But don’t let that deter you from including them on your site. Just be sure to test the published links periodically.

Spelling or grammatical errors:

  • You may be a writer or an editor, but you’re still not perfect. Call in a favor from a co-worker or ask a friend to proofread the text on your site—the last thing you want is for a potential client or employer to catch an error when you’re the one claiming to be the grammatical expert!

No matter where you’re at in your career, an online portfolio is not only a huge professional asset, but it’s also a super convenient way to get your name out there! Creating one may feel like busywork, but trust us, the investment will pay off.

Need some inspiration? Check out the links below for some of our favorite online portfolios (all from Dear English Major contributors!):



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Melissa Kravitz: Freelance Writer

Name: Melissa Kravitz

Age: 23

College & Majors/Minors: Creative Writing, Concentration in Fiction at Columbia University and Modern Jewish Studies at the Jewish Theological Seminary of America

Current Location: New York, NY

Current Form of Employment: Freelance Writer

Where do you work and what is your current position?

I work at coffee shops. I work for local papers and national websites including Bustle, Brokelyn, Brooklyn Paper, Thrillist, and many more. (See left hand column for examples and links to Melissa's work online.)

Tell us about how you found your first job, and how you found your current job.

By my junior year in college, I was running my own publication, Inside New York. It was a ton of fun but also a huge amount of work. When I graduated, I decided that I wanted to spend more time writing rather than on the management and business side of things. I wrote to editors at publications I liked, bragged about my accomplishments, and begged for assignments. It worked, sometimes. I'm constantly finding new jobs through my network of media professionals and writers, and I've learned to be a bit pushy in offering my writing talents. Have a business card, even if you're not part of a business. It helps.

What was another writing-related job that was important in your career? 

Almost all of my writing has been freelance. I worked as a content creator at a well-known web brand and hated it! Everything was about key words and click-bait and offered no room for creativity. I like to express myself through writing and hopefully produce something that helps, if not entertains, other people. SEO is my enemy.  

Though my dream career is writing fiction all day, I know that's not financially feasible, but I also know that I can still be creative and write meaningful pieces without compromising my mind or my values. 

What did you do in college to prepare for your post-grad life?

As I mentioned earlier, I ran a publication, which had both print and digital content and became my best friend/roommate for approximately 700 days of my life. Between working and sometimes studying, my extracurricular was sleeping occasionally. I also read a ton of books for my writing classes and always challenged myself with sociology and philosophy classes, which I believe contribute to my way of seeing the world and reporting what I see.

What is your advice for students and graduates with an English degree?

Remember why you chose your major! And don't say it was to make a fortune, because you should have transferred to engineering school. You may not know what you're doing after graduation or even a few years out, but you'll figure it out. Plus, you always have books to keep you company. I love reading memoirs by young writers, like And the Heart Says Whatever by Emily Gould, Wild by Cheryl Strayed, and Is Everyone Hanging Out Without Me? by Mindy Kaling to encourage me that success is possible, even if I don't know what the hell I'm really doing with my life.

Visit Melissa's website, melissabethkravitz.com, and follow her on twitter!


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Erik Hanberg: Self-Employed/Writer

Erik Hanberg: Self-Employed/Writer

Kelsey Wiseman: Freelance Editor

Kelsey Wiseman: Freelance Editor

Katie Plumb: Freelance Writer

Katie Plumb: Freelance Writer

Posted on June 10, 2014 and filed under Freelance, Self-Employed, Writing.

Larry Castro Nadorra: Copywriter

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Name: Larry Castro Nadorra

Age: 23

College & Majors/Minors: AB English with focus on Linguistics, Literature and Language Teaching

Current Location: Manila, Philippines

Current Form of Employment: Copywriter at Cre8 IFC Inc.

Where do you work and what is your current position?

I work for a Singapore-based digital design agency which specializes in annual reports. As a copywriter, my task is to conceptualize the design of annual reports while providing taglines and text for the inside pages. I also do some ghost writing for CEOs and chairmen for their corporate statements whenever I’m assigned one. I’ve been doing this job for more than a year now and so far I have been able to meet the expectations of clients whose businesses are listed in the Singapore Stock Exchange. They range from technical/industrial, food processing, textile and etc.

Probably the best thing about my job is that I get to be creative in different levels depending on the client. Most of them tend to be conservative and would want to reflect that in their reports while others would want something different and would demand a more creative approach. While there isn’t exactly a wrong design, the challenge I’m faced with as a copywriter is trying to make ends meet, finding a way to incorporate your own creativity with what the client wants. It’s never easy but along the way this helps me understand the taste and style of clients and makes work less stressful eventually. 

Tell us about how you found your first job, and how you found your current job (if different).

I found my first job when I applied as a copywriter for a local KPO company in Makati, the central business district of the country. All my life I had lived in the comfort of a small city in an island south of the Philippines, where the beach and the mountains are just less than an hour away from where everybody was living. I didn’t tell my father of my plans of getting a job outside my hometown and when I finally dropped the bomb I was glad that he was supportive. However, I was only allowed to go for the interview if I had at least three other interviews in different companies. This proved to be a challenge because for someone fresh out of college, the better jobs most likely went to those who studied in the country’s top university, almost all of which are located in the capital, Manila. The competition was tough and all I had to bank on was my degree, my ambition and a lot of humility. 

When I finally went for the interview, I realized that in some way, I was fighting for a job against applicants with much relevant experience than I had. I was nervous, knowing that my resume alone will not land me the job. So when it was time for me to be interviewed, I made it a point never to sell myself cheap. In one way or another, I managed to explain to the interviewer that my background in the liberal arts allows me to think critically and creatively while keeping yourself composed and well-rounded in any environment. Those weren’t the exact words I used but it was something to that effect.

A few days later, I got the confirmation and found myself working with amazing people, analyzing news and economic trends that would affect the reputation of many multi-national companies. I did this for about a year and seven months before moving on to my current job.

When I decided to take the next step in my career path, I saw a job opening for a copywriter position in a new company to be based here in Manila. I thought this opportunity to be a pioneer employee was too good to pass out so I sent an application and got scheduled for an interview. I was pretty excited about this because I thought that this job would allow me to gain experience in a more creative field. The company was also willing to send their employees to work in the main office in Singapore for exposure so this definitely was a plus. Since my employer has yet to establish an office in the Philippines then, I was interviewed in their hotel room where I was made to conceptualize and materialize a sample cover art and tagline for one of their clients on top of the copywriting exam. My heart sunk to rock bottom when I had to do this for a few hours and fortunately I was able to accomplish it despite not having any background in graphic design. The confirmation came after two weeks and the rest is history.

What was another writing-related job that was important in your career?

Among the more recent and highly relevant writing assignments I had would probably be writing for corporate messages for clients. Most of the time, the heads of many companies don’t have the time to share their message to stakeholders and they rely on the services of creative design agencies to do the writing for them. In my first year of work, I wasn’t given this task because I was still learning on my own. (Mentorship is not that easy when there is no direct supervision.) It was only this year when I was assigned to write a draft and it was for one of the company’s long-time clients. The pressure was definitely intense because I really had to give it my best shot to keep the client satisfied. While this proved to be challenging at first, I guess it helped that I got used to doing a lot of client research and keeping myself updated on any new developments. When I submitted my first draft, I thought it was total mess but when I got it back for revision I was relieved to find only a few. From this experience I learned to trust in my abilities and to continue on developing style suited for such writing assignments.   

What did you do in college to prepare for your post-grad life?  

In my junior year of college, I volunteered to be the stage manager/apprentice director for our Dramatics and Stagecraft class. My professor, who is a practitioner in theatre arts, was in the process of making a theatrical deconstruction of Oedipus Rex based on the context of Muslim Mindanao culture. At first I was planning to audition for one of the roles in the play but then decided to take on a more challenging position as the stage manager. It was really crazy to say the least. For the entire semester I had to manage my time effectively in order to comply with requirements and obligations from different classes and organizations. But in the end it all paid off because we exceeded our professor’s expectations and paved the way for the refinement of the production which was to be performed during the seasonal tour of our school’s theatre group. This was one of the most valuable experiences I had in college since it allowed me to hone my people skills while testing my ability to maintain a balance in my academic and extra-curricular life. 

My experience as a practice teacher also helped me significantly in my career. Before, I was less enthusiastic about this because of the amount of work and effort you need to exert to help students learn. We even took the extra mile and climbed on top of a hill to reach a school as part of our extension activity to help the less fortunate. This went on for several months and it changed my perspective on what it means to be a teacher. Through this I learned how to be professional despite the least ideal of circumstances and to take a step further in giving the best of what you can offer.   

What is your advice for students and graduates with an English degree?

To my fellow English majors, I’d like to share this quote from Jenine Weyrauch. "You are not the product of your circumstances, but rather, you are the product of your choices." Don’t just settle for what is available. Take a gamble and pursue your passions. While the career path for us is not definite, this allows for more opportunities to choose from. In the end, the most important thing we can take with us is not only the theories we learned from the classroom, but also the values and the many pearls of wisdom we have inculcated while finishing our degree.

Visit Larry's blog, oohlalarry, and connect with him on LinkedIn.


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Vincent Rendoni: Email Marketing Copywriter

Vincent Rendoni: Email Marketing Copywriter

Posted on June 10, 2014 and filed under Copywriting, Writing.

Ricardo Castaño IV: Freelance Writer & Editor

Name: Ricardo Castaño IV. But if we’re going to be friends, please call me Rick.

Age: 27? Nope, 28. I stopped keeping track after I turned 21.

College & Majors/Minors: English, with a focus on Creative Writing, and Theatre.

Current Location: Dearborn Heights, MI, but for anyone who’s not from Michigan, Detroit.

Current Form of Employment: Freelance Writer/Editor.

Where do you work and what is your current position?

Currently, I’m looking for full-time employment while working on a bunch of freelance projects. I’ve most recently become a contributor to TheRichest.com, and I’m an Editor-In-Training at BellaOnline.com. I write about Technology for TR and talk funny movies over at BellaOnline. They’re both really great, giving me a way to share my opinions with the world and hopefully get a few laughs (and bucks) out of it.

I’m also a volunteer for a program called Copywriters Without Borders. They’re a really awesome group that helps new companies and nonprofits with noble purposes by lending advertising to their organization free of charge. My project involved mapping poor villages in India to help its residents leverage their land rights. It was bad ass.

Before I was the rolling stone I am now, I was a full-time copywriter for Driven Solutions, Inc. I worked on some really cool projects with really awesome people. I wrote and edited commercials for a variety of media, including web, radio, and TV, as well as various editing and proofing jobs. Unfortunately, I had to leave prematurely due to some unforeseen client contractions. It was a shock to me, and neither I nor my employers wanted me to go.

Before that, I interned with two non-profit organizations simultaneously. Michigan Opera Theatre was an awesome experience—I wrote study guides on classic operas and magazine articles. I also wrote some social media posts and press releases, but the highlight was coming to work in downtown Detroit and getting to see Der Fliegende Holländer with my wife for free in that amazing hall.

I also worked with a bunch of cool cats at The Deaf Professional Arts Network. It was founded by deaf rapper Sean Forbes, and ran by his equally talented friends, all who had some form of hearing difficulty. As of this writing (28/5/2014), they’re over in Israel with a friend of mine, rocking the house. I did some market outreach for their fall tour at the time, edited their website, and wrote some of their newsletters. I wish them every success, but they’re so friggin’ cool it doesn’t even matter.

Even prior to that, while I was still in college, I interned for Driven Solutions as a copywriter, which was my foot in the door to my first big boy job. I also interned as a communications intern at The Scarab Club, an awesome artsy group of folks behind the Detroit Institute of Arts. At Driven, I proofread radio scripts, wrote radio scripts, and voice acted. At the Scarab Club, I wrote social media posts and archived their records.

Tell us about how you found your first job, and how you found your current job (if different).

Alright. To be honest, my first job was as a paperboy, but I’m pretty sure you don’t want to hear about that.

My first job where I was actually paid to write was with Driven, partly because they remembered that I worked really hard for them as an intern. As an intern, yes, I did have to do some writing tests, which my future boss liked. I was always there when I said I would be, stayed for as long as I said I would, and worked the whole time I was there.

I made sure to have a portfolio website set up. It wasn’t much at the time, and to be honest, it’s still not as cool as it should be, but I made sure that the work I was the most proud of and showed me in the most versatile light was first and foremost.

As far as an application process, it was really just an email conversation that led to an interview where I was explained the job. I didn’t have a lot of advertising experience, but they knew that I was a quick study. I was hired because of my versatility and potential, and I really have to thank him for taking a chance on me. I like to think I paid him back as best as I could.

What was another writing-related job that was important in your career?

Now, if you’re referring to a job as one where I actually got paid, then this tidbit stops here. A lot of my work has been for free, because I’m just not “there” yet. But another job that I consider important to my career was working with Michigan Opera Theatre. I was exposed to several different things I could write and add to my repertoire, and getting an article I wrote published gave me a huge boost of confidence.

What did you do in college to prepare for your post-grad life?

I was a late bloomer in college. I didn’t know I wanted to be a writer until sophomore year, and didn’t get involved in extracurriculars and scholarships until late junior year. But when I knew what I wanted to do, I jumped in with both feet. I hooked up with a really great internship coordinator who would become my mentor and really dear friend. He found my internship at the Scarab Club, and arranged my first meeting with Driven. After a really great experience in a creative writing workshop, I wanted to continue my experiences with that.

So I founded a literary organization, the Wayne Writers’ Forum. I like to start from the ground up, so to speak. I used my position there to immerse myself in all kinds of writing, from professional forms for public events to a personal tone I used in my newsletters. It was a great opportunity to unite the writerly folk at my university. It’s mainly a commuter campus, and I wanted to work to get everyone together and help them improve their craft.

While working with the Forum, I also took a position as the Editor-In-Chief of the Wayne Literary Review. It was an awesome experience that exposed me to the publishing process and tested my ability to delegate responsibility among my other editors, while also doing a rather good amount of editing myself. I love editing almost more than I do writing, and I was completely in love with it.

What is your advice for students and graduates with an English degree? 

If you write regularly, congratulations, and don’t ever stop. However, try to make time to make sure that you actively search out venues for your work. Opportunities to work with others who are doing things you do are not to be missed. One of the best and hardest to follow pieces of advice I’ve heard was to avoid keeping my writing in a vacuum. It’s my baby, you know? It’s always a work in progress. But as a writer, you need to be ready to say goodbye to your work and share it with others. Otherwise, how are you going to get those compliments to stroke your ego?

I can’t recommend self-help books because I’m not that kind of guy, but I can recommend optimistic music. I’ve been really into Chance The Rapper lately. His Acid Rap EP is amazing. As far as a book, the one book that made me want to be a writer was Stephen King’s On Writing. I suggest the audiobook. Steve’s croaky tenor gives so much more to the no-punches-pulled tone throughout the book.

The stuff I worked on outside of my classes was truly the stuff that taught me the most about the real world: time management, getting shit done, and getting it done well are the most important things you can learn. Everything is a deadline, and your classes are a good way of getting an idea of how important deadlines are, but the more you load your plate, the closer you get to how the real world is when you get out. Get busy. I’m not saying don’t have fun.

Find things you love.

I’m saying get busy having fun.

Feel free to check out my front page at about.me/seeriv, Take a look at my LinkedIn page if you’re interested in connecting with me on a more professional level. If you’d like to see some of my more recent publications, check out my profiles at BellaOnline and TheRichest.


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Andi Satterlund: Self-Employed Writer/Knitting Pattern Designer

Andi Satterlund: Self-Employed Writer/Knitting Pattern Designer

Maggie Smith-Beehler: Poet, Author, Freelance Writer & Editor

Maggie Smith-Beehler: Poet, Author, Freelance Writer & Editor

Nicki Krawczyk: Copywriter, Copy Coach & Founder of FilthyRichWriter.com

Nicki Krawczyk: Copywriter, Copy Coach & Founder of FilthyRichWriter.com

Posted on June 9, 2014 and filed under Copywriting, Freelance, Writing.

Spencer Cushing: Assistant Editor @ Dark Horse Comics

Name: Spencer Cushing

Age: 32

College & Majors/Minors: English (Creative Writing), History Minor

Current Location: Portland, OR

Current Form of Employment: Assistant Editor at Dark Horse Comics

Where do you work and what is your current position?

I am an Assistant Editor at Dark Horse Comics. I work with writers and artists to help shape their stories into cohesive comics that entertain. Much of my job is project management at this time as I assist an Associate Editor and an Editor in their projects that they bring into the company. This involves a lot of scheduling, making sure creators meet deadlines, writing creative copy for marketing the books, and building the books with our design and production departments (Cover copy, Copyright materials, Back Cover summary and Hype text, etc).

Tell us about how you found your first job, and how you found your current job (if different).

My first job was actually as an Executive Assistant at a Property Management company far from what I wanted to do, but it helped shape my attention to detail and my work ethic. When I moved to Portland I applied to Denver Publishing Institute, participated in the month long crash course in the publishing industry then applied at Dark Horse Comics as an Executive Assistant. I started there for two years to get my foot in the door as I had the right experience. I maneuvered my way within the company to Marketing for two years to get experience there and then made my way into Editing to achieve my ultimate goal within the company.

What was another writing-related job that was important in your career?

I volunteered with the local Book Festival in Portland called Wordstock. I performed marketing duties with them to build a network of literary relationships within the community.

What did you do in college to prepare for your post-grad life?

I was lucky enough to run Crosscurrents Literary Magazine as Editor-in-Chief at University of Puget Sound. This gave me the taste of building books, of the whole process of publishing the artifacts of books—printed art—to share with a wider audience. I had to make up a great deal of how the process worked or research it to complete the process. I learned more doing that than any class could have ever taught me. Trial by fire.

What is your advice for students and graduates with an English degree?

Get involved. If there are Book Festivals in your area, volunteer to help. If there are literary events or communities, find them and get to know the people running them. Express your interest in what they are doing and see if you can buy them a cup of coffee (the informational interview). Take 15 minutes of their time, have a few questions prepared to help get to know the local scene and the players involved. Send them a thank you card when you're done. If you want to write, or make books, or setup events, just do it. You don't need anyone's permission. Find like-minded individuals via those same literary groups or online communities and build something together. Reach out to authors, poets, journalists, singers and songwriters, editors, agents you like, etc., and find the best possible email for them and introduce yourself. Tell them how much you appreciate what they are doing. You'd be surprised how responsive people will be if you just present your enthusiasm and professionalism.


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Robert S. Gerleman: Freelance Author & Editor

Robert S. Gerleman: Freelance Author & Editor

Gary Luke: President & Publisher of Sasquatch Books

Gary Luke: President & Publisher of Sasquatch Books

Lisa Brunette: Manager of Game Narrative Design

Lisa Brunette: Manager of Game Narrative Design

Posted on June 8, 2014 and filed under Editing, Publishing, Comics.

What Does a Copywriter Actually Do?

When I first told a friend that I was a copywriter, she half-jokingly asked me if I was the one who drew the little circles around the tiny “R”s after company names.

Now, obviously, she was confusing copywriting with copyrighting—two homonyms with very different meanings—but there was some truth behind her question. Most people have no idea what copywriters do.

In the broadest definition, copywriters write advertising and marketing pieces. The words they write (their “copy”) sell things to people; whether that be literal selling of products, convincing people to take an action, or persuading them to think of a product, company, or person in a certain light.

When I use words like “selling” and “persuading,” a red light goes on for a lot of people and they assume that copywriters are “evil advertisers,” tricking people into buying things that they don’t need. That actually couldn’t be further from the truth.

A copywriter’s job, in essence, is to connect people who have a problem, a need, with the solution to that problem. That’s really the only way that anything is ever sold. A copywriter uses words that a particular audience will relate to and will understand to convey a solution (be it a product or a service) to a problem.

Sure, some problems are certainly more critical than others. The copywriter who writes the subway ad for a battered women’s shelter that helps a woman find a place to stay is doing a different kind of service to the world than the copywriter who writes a subway ad for a minivan that has the kind of seating and safety features that someone has been looking for—but that copywriter is still providing a service to the person seeking those features in a minivan.

My point is that copywriting is really about using writing to connect people with the solutions they need.

Copywriting, just like any other career, requires training; there are specific skills and techniques that someone must learn in order to become a successful copywriter. One of the most common mistakes I see people make is assuming that because they know how to write, they’ll be able to find jobs as copywriters. That’s just not how it works.

Creative Directors and clients want to hire copywriters who how to write copy—who know all the tools and techniques of writing effective messages. Which makes sense, right? I mean, I’m good at driving, but that doesn’t mean I can get work as a big rig trucker. I don’t know how to do that, so no one’s going to hire me to do it. I would need to get training.

And, in my opinion, it’s well worth getting that training because, not only is copywriting a great paying career, but it’s also fulfilling and fun. Copywriters get to do interesting, challenging, creative work and work with talented, dynamic people. A copywriter can work on-staff or as a contractor or a freelancer, and he/she can work for ad agencies, in-house agencies or individual clients.

No career is perfect, of course, but it’s thrilling to actually see your words in print or online; to know that thousands, if not millions, of people are reading words that you wrote. And I also suspect that it’s one of the few jobs in which you’re regularly really proud of what you do. Several times a day, a copywriter looks at the copy on his her or screen and thinks, “Hey! This is really good!”

So, I’m sure that there are plenty of people in the copyrighting business who enjoy what they do (even if they don’t get to draw the little circles—what a pity). But people who love writing, who want to collaborate to create great work, and who want to make a good living for their efforts, would do well to see if copywriting might be a good path for them.

Thoughts? Questions? Let us know in the comments below.


Nicki Krawczyk is a copywriter, copy coach and the founder of FilthyRichWriter.com, an online resource with tips, tools and training for new and aspiring copywriters.


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Posted on June 5, 2014 and filed under Articles, Copywriting, Featured Articles.