Posts filed under Communications

Lisa Brunette: Manager of Game Narrative Design

Photo courtesy of Ally Davis. www.allysonphotography.com

Photo courtesy of Ally Davis. www.allysonphotography.com

Name: Lisa Brunette

Age: 42

College & Majors/Minors: St. Louis University for a BA (double) in 1) English 2) American Studies, with a certificate in Creative & Professional Writing. For grad school, I went to University of Miami and earned a Master of Fine Arts in Creative Writing.

Current Location: Seattle, WA

Current Form of Employment: Manager of Narrative Design (I manage a team of writers at Big Fish)

Where do you work and what is your current position?

I manage a team of writers for Big Fish. Our company focus is casual, free-to-play mobile games, but we have a solid history in making hidden-object puzzle adventure games mainly for PC. This is my seventh year as a writer in the game industry. Previously I wrote for Nintendo as well as Cat Daddy Games, which is best known for its AAA hit, Carnival Games. Before I hit the gaming industry and stuck, I'd been a writer and editor with credits and bylines in numerous publications, both in print and on the web. Notably, I wrote for the Seattle Post-Intelligencer, published pieces in Poets & Writers and a number of literary journals, and won major grants and awards for my creative writing, including a full scholarship for my MFA program.

Tell us about how you found your first job, and how you found your current job (if different). 

When I entered the job market as a college grad in 1994, we were in the middle of a bad recession. The only job I could find after knocking on so many doors my knuckles bled was as a secretary, which frankly for me felt humiliating at the time, but I've since come to appreciate it. A really tough mentor told me to make the most of it, so I did, joining the organization's secretaries' group and rising as a leader. I also offered to write anything I could, and my skills were recognized. Within six months I was promoted to a new position that had been created with me in mind, and writing was a good portion of the job. It was fund raising for a cause I believed in, and I was the one who wrote the brochures, direct mail pieces, and other materials they used in the fund-raising campaign.

What was another writing-related job that was important in your career?

Before I'd even graduated college, I was the board chair of Missouri's largest student-run environmental organization. Because I had the skill, I also wrote all of their fund raising materials and campaign writings. This was key to getting a job in a tough market, even as a secretary. I came to FT work with a great deal of experience, but because the job market was terrible, I had to start over anyway. This should be a good lesson to recent college grads. Don't think you're too good for something. People ask me all the time how they can get a job as a game writer. My answer? Work in Customer Support on the phones, Quality Assurance as a tester. Even if you think you have great experience during college, you might have to get a foot in the door any way possible.

What did you do in college to prepare for your post-grad life?

As mentioned above, I held an activist leadership position on campus and beyond. That gave me a wealth of experience in writing, speaking, and politics. I also interned in DC with the Union of Concerned Scientists, wrote columns for the student newspaper, and wrote and published poetry. I drafted the proposal for the university's first-ever recycling program as well, which was adopted. I won a prestigious essay award, too, which boosted my writing self-image.

What is your advice for students and graduates with an English degree?

Write whatever you can— it doesn't have to be literary to make you happy. Some of the most fulfilling writing gigs are when the writing is employed to help others, or reach out to specific audiences of non-academics— such as in non-profit fund raising or ad copy or for a trade publication. Some of my favorite pieces of writing are when I wrote for the fishing industry, or about a 100-year-old dairy farm, or about a company that has built big dams and impressive bridges all over the west. The story is paramount, and you never know where it will be hiding.

Check out more of Lisa's work on her website, Lisa-Brunette.com! You can also connect with Lisa on Facebook, Twitter, and LinkedIn

Posted on May 1, 2014 and filed under Journalism, Video Game Writing, Writing, Communications.

Lisa Boosin: Senior Advertising Copywriter & Freelancer

Name: Lisa Boosin

Age: 42

College & Majors/Minors: CSU Fullerton for undergrad degrees in Philosophy and Communications; started (but quickly abandoned) an MA in Political Philosophy; MA in Communications with an emphasis on Advertising

Current Location: Los Angeles, CA

Current Form of Employment: Full-time advertising copywriter, with a lot of freelance advertising work on the side.

Where do you work and what is your current position?

My main gig is Senior Copywriter for the Advertising and Brand department at UnitedHealthcare, the big health care company that’s a subsidiary of an even larger company. My department is basically the in-house advertising agency. I write/contribute creative concepts for a pretty broad spectrum of projects, including the traditional things you think of when you think of a copywriter, such as print ads, radio ads, billboards, web copy, and brochures. Many of these jobs entail concepting (a word that I expect will make many English majors cringe), or sitting around, sometimes by myself, or with other writers, art directors and graphic designers, to come up with overarching themes or concepts for campaigns. There’s a very social component to it but obviously, if I need to write a 16-page brochure, I work on this by myself, but I still have to juggle my coworkers’ demands. And since I’m the Senior Copywriter, that means I coach the other copywriters, work on (and enforce) our brand standards, and make presentations to our internal clients.

My job before this was at The Orange County Register. I was brought on to develop and edit a youth lifestyle publication as part of the paper’s Newspapers in Education program. Oddly enough, this publication “belonged” to the marketing department, not the newsroom. My only newspaper experience had been in high school, but I think my strong writing skills, combined with the fact that my boss liked my advertising background (I was working at a small advertising agency when I was offered the job at the Register) helped me seal the deal.

As the managing editor, I worked with a small staff to develop an editorial calendar; I did a lot of research on relevant trends and news; I wrote articles; I selected content from a wire service and then edited those articles; I assigned stories to interns; I worked very closely with a photographer, setting up photo shoots, giving input on art direction and then selecting photos; and since it was part of an educational program, I occasionally did outreach to high schools and a few youth groups.

In addition to being the managing editor of the publication, I also contributed to the Register’s in-house marketing and advertising department. Eventually, the publication was phased out, and I went to the advertising department full time.

Tell us about how you found your first job, and how you found your current job (if different). 

I have always been lucky – well, maybe not really – in that jobs either fall into my lap or I get into a job and get opportunities to expand my role. For example, at my first real advertising job I was actually hired as a graphic designer! It was a job I could totally do, even though I had just gotten out of college with my communications degree and previous experience copywriting – it was just that I was at a point where I needed a job; I hadn’t had any luck finding copy work, and this place was willing to hire me to do design and production work. Of course, once I started, I kept reminding them, “Hey, I write copy! Hey, I write copy!” And eventually they let me.

The Orange County Register found me through a recruiting service. They saw my advertising work, which included brochures and long-form, and recognized that I could really write. Initially, I was brought on as a freelancer, so they could make sure I could really do the work. After a period of a couple months, I was made an offer to become a full-time employee.

My current job, I started off in a much different role: as a proofreader. I’d just been laid off from the Register, and I was FREAKING OUT, I’d never been laid off and I was like, “WHAT IF I NEVER GET ANOTHER JOB?” A few weeks later, I got a call from a recruiting service, asking me if I’d be willing to take a proofreading/copy editor assignment at a large health care company. To which I responded, “OH GOD YES, ANYTHING, I’LL TAKE IT.” And then, just like I did at that first advertising agency, I kept gently prodding my manager and reminding her that I wrote copy. She wrangled me a few assignments. The department had never had a copywriter before, so once people started hearing this service was available, copy jobs started rolling in, and it finally got to the point where I could just be the copywriter.

Regarding job and skills testing: There’s not anything like a standardized test to assess copywriting skills, so these days, most companies or agencies want to try out copywriters on a freelance basis, which can last anywhere from a month to years.

What was another writing-related job that was important in your career? 

I’ve always done a little freelancing, but for the past seven years, it’s accounted for a bigger portion of my professional life. My regular clients include a couple of smaller, well-respected advertising agencies, and a few of my own clients.

Taking on the extra work forces me to be on my game, time-management wise. And freelancing is like running your own little business: you have to handle billing, project management, marketing, and new business development. As someone with a “textbook” liberal arts education, I didn’t pick up any of these skills in college, and frankly, they do not come easy to me. But they are all worth having.

What did you do in college to prepare for your post-grad life? 

I worked all throughout college – not “career” jobs, just retail and assorted office jobs to support myself. (My backstory is that I was orphaned by the time I was nine and my adoptive parents died when I was 20 – leaving me on my own, in a big way, and responsible for hauling my own weight.) Because of the work/school load, I didn’t have time for formal extracurriculars.

In my senior year, I did an unpaid internship at a web design company, mainly writing copy for their clients but also doing some photo editing and coding, and making coffee runs. The most valuable part of this experience was learning what I liked in a job and at a work environment: for example, I came to appreciate how much I value having variety in my days, and that I preferred not having to deal with a lot of different people (which made me realize I do better in smaller companies or departments). I also figured out that I could not work in an environment where I was expected to wear a jacket, pantyhose and heels every day (or ever, actually).

What is your advice for students and graduates with an English degree?

If your goal is to be a writer, GO FOR IT NOW AND GO AT IT AS HARD AS YOU CAN, WITH EVERYTHING YOU’VE GOT. My not-so-secret secret is that I’ve always wanted a career in creative writing, but because I was on my own, with no outside support at such an early age, I made conservative decisions about my education and my life. I knew I needed to be able to support myself and that being a writer was a big crapshoot. So I never had opportunity to make creative writing priority #1. Pursue your goals with a vengeance before you have a real job and real responsibilities: you’ll have the rest of your life to having a boring, responsible, adult job.

Here’s something else I wish I could tell 20-year-old me: knowing and being able to talk to people is a huge component of success, in just about 99.995% of all endeavors. It doesn’t matter how talented you are or how much ambition you have; you have to be able to connect with people and “market” or advocate for yourself and your work. This is especially true in both publishing and advertising right now. This is hard for a lot of creative people – if it’s hard for you, start practicing now so by the time you need these skills, they come easier to you.

Find Lisa Boosin online: 

My advertising portfolio is at lisaboosin.com. I’m really proud of my work. I’ve worked for some big-name clients, and I’ve also worked with non-profits and public sector clients on causes I believe in, which has been hugely gratifying.

Like I said, I do creative non-fiction on the side and I’m working on a memoir. I’ve done spoken word shows around LA and contributed to a number of different websites. Three of the best examples of my work are:

Posted on April 30, 2014 and filed under Communications, Design, Freelance, Journalism, Marketing, Writing.

Charlotte McGill: Self-Employed Writer & Editor

Name: Charlotte McGill 

Age: 22 

College & Majors/Minors: English and Creative Writing BA, Writing for Children MA 

Current Location: Hampshire, England 

Current Form of Employment: Sole Trader, offering Professional Writing Services 


Where do you work and what is your current position?

At the moment I am set us as a sole trader with no other employees, so I have the luxury of working for myself. The name of my business is Charlotte McGill Writing Services, and I mainly deal with businesses as an outsourced copywriter or editor. 

In my previous two jobs, while I was technically classed as 'sales' I was actually more of the marketing manager, and this meant I had the responsibility of writing content for the company blogs and websites, as well as managing social media and the marketing department. I found this particularly useful, and when you're going into writing as a professional, having a marketing background is a massive bonus. 

Tell us about how you found your first job, and how you found your current job.

Up until University I just worked in retail, so I don't feel this is relevant. I found my first 'real' jobs through an employment agency, which required you to take basic competency tests to prove you could write and count. I was lucky in that I didn't have to interview much before I was offered the job. The main skill the employers were looking for in both accounts was the ability to communicate clearly, come across as personable and enthusiastic, and how good my ability to sell myself to them was. It was these skills that convinced them i would be good in sales, but better in marketing. I always thought the interviews would be terrifying, but once you arrived and realized that they are just normal people, the interviews were relaxed and easy going. 

What did you do in college to prepare for your post-grad life?

One of the most important things I did during uni was take part in Project Litmus. This was a part of the 'Publishing Project' where students created and published an anthology of their works, from start to finish. We split into sections and all took on different responsibilities. Everyone wrote a piece, it was then given to designated editors (I was the editor of all children's fiction submissions) before being given to the graphics department to be typeset, a cover designed and sent to print as an anthology. I was also part of the marketing department, working on promoting the launch event and a general marketing strategy. This gave me a great insight into the whole process and allowed me to say I had a piece published. 

My uni frequently ran author and career talks, and I attended every one of these. These were a great chance to pick the brains of people who had made it in the business, and get an idea for just how many ways you can succeed in writing. 

What is your advice for students and graduates with an English degree?

Make sure you ask questions of anyone who you think can help you. Don't be afraid of looking stupid— we were all there once— but getting advice from people you admire of who do what you want to do is the best way of not only getting ideas of how to move forward, but also to disillusion yourself. Everyone thinks a career in writing will be easy for them because they are great and people will love them, but the truth is, until you acknowledge that it's a tough, competitive field that you have to work incredibly hard in to be successful, you won't move forward. 

Ask questions. Get advice wherever you can. Learn from it, and make a solid plan. Know where you are now, where you want to be, and how you're going to get there.

Visit Charlotte's professional website, CharlotteMcGill.com and follow her on twitter!

Amanda Rinker: Content Manager at OVC Lawyer Marketing

Name: Amanda Rinker

Age: 25

College & Majors/Minors: B.A. in English, Writing Concentration from Clarion University of Pennsylvania

Current Location: San Antonio, Texas

Current Form of Employment: Content Manager at OVC Lawyer Marketing

Where do you work and what is your current position? 

I currently work at OVC, INC. (aka OVC Lawyer Marketing) which is a website development company based out of Chicago, Illinois. We provide website design, Search Engine Optimization, social media, website content, blogs, and more for attorneys located throughout the U.S. At OVC, I am the Content Manager. I mostly handle the assigning and editing of website content and blogs, but I also help out with the web operations duties of maintaining legal directory listings for our clients, creating and updating mobile websites, updating websites, and the upkeep of Google Places listings. Really, I wear many different hats at OVC but my passion is the content. It is a big responsibility to keeping content and blog schedules on track, as well as handling client turnaround on projects, but my passion for editing makes all of the pressure worth it. I love being able to take something a writer compiled, research the latest SEO techniques to implement, and conform the writing to make a client successful and happy.

I was introduced to the owner of OVC, Greg Wildman, back in 2011 through my first freelance job after college. I worked for (then Online Video Concepts, LLC) here and there for two years, adding content and updates to attorney websites. In 2013, I gained a bigger role with the company, and this year I became its first employee. With the 2014 massive growth of OVC, we hired on three more full time employees and even more contract writers and web developers. OVC, INC. has a bright future and I plan on helping to carry the torch.

Tell us about how you found your first job, and how you found your current job (if different). 

My first job was for a multi-faith prayer website (weird, right?). After college, I started dating my now husband of four years so I was determined to find a work-from-home job. He was in the Army and we'd likely be moving around every two to three years. So I cruised Craigslist ads for three months after graduation before I came upon the interesting ad. I sent an email with my short post-graduation resume and received a response from the Chicago-based website. After a Skype interview, I was hired and worked for the website for about a year as a freelance editor eventually managing a team of writers and editing their content for publication and email newsletters. Through this amazing opportunity, I learned HTML, the content management system Joomla, Wordpress, how to publish eBooks, and really just how to be a professional in a virtual setting. I will be forever grateful for this first opportunity I had.

Nowadays, especially when you telecommute to work, employers are looking for writers and editors with a broad range of skills. You can't just be able to write anymore; you have to know some HTML, have worked in the "back end" of websites, know the latest SEO techniques, have experience with social media, and more. Not only do you have to have talent, but you must also be willing to learn how to market yourself. This involves keeping your own online portfolio and making sure it's up to date. For example, my website www.amandarinker.com is not as current as it could be, but now that I have a full time employee position I can afford to let it linger until I need it. However, when I'm in the market for new freelance opportunities, I always make sure to have the most recent articles I've written, live links to social media I've helped manage, etc. Not only should the resume be recent, but having my own hand-built portfolio website also shows my budding web development skills.

What was another writing-related job that was important in your career?

My job after the prayer site was for a digital art magazine/news website. This job taught me the importance of being an asset to a business. For example, I would take calls or push out relevant news stories for our website on nights and weekends. I was the link of broadcasting the latest art, fashion, or book news to our viewers. It was great for learning responsibility and my value as a worker. This editing position also taught me more about interviewing. I would interview innovative creators of art and learn what made them tick, or what their inspirations were. It helped me connect with people even if it was over a computer or on the phone. It can make you stir crazy working in an empty office at home, so this provided some human interaction. Finally, this freelance job gave me more insight on publishing for eReaders like Kindle, Nook and iPad. There are so many different aspects that go into publishing that readers don't think about, such as each eReader must be created in it's own file format. They all don't read the same file and make it look pretty on the screen. That was probably the hardest thing to deal with when publishing the quarterly eMagazine.

I also freelanced for a publisher that released different science-related journals. Specifically, I worked on an academic physics journal. Let me say, it's very interesting to edit around scientific terms and theories that you don't understand. However, I made it work somehow. As a copy editor you pick up inserting that "blank" noun or verb over a term you don't know. Though, I am proud to say that when I see stories about the Large Hadron Collider in the news I jump for joy because I've been editing works about it. Most notably, this job taught me how to work with the Chicago Manual of Style (whereas I was familiar with MLA style in college) and how to use different editing software for journals.

What did you do in college to prepare for your post-grad life?

During my senior year of college, I was involved in the English Department's "BaZaar Magazine," a student publication with articles and reviews written on music, movies, and travel sites. But, my main involvement that shaped my career was my in English Club and Sigma Tau Delta (English Honors Society) from sophomore to senior year. My senior year, I was the President of the English Club and Vice President of our Sigma Tau Delta chapter. Attending STD (yes, it's a great acronym) conferences in different cities, submitting my writing and meeting book authors was the best experience I had in college. I have signed books from Alexandra Fuller, Michael Perry, and Neil Gaiman that I will treasure forever, as well as the memories of hearing them speak about their careers. Not only did these organizations look good on my resume, but they enriched my life and future career with expanding my own writing, learning from others, and gaining relationships with my peers.

The other major thing I did to prepare for post-college life ("real life" as I call it) was nab an internship at a small Pittsburgh publishing house. This helped me get my hands on manuscripts, allowed me to contribute my own book reviews to their blog, and showed me the ins and outs of a real company. Though I did intern tasks like maintain the stockroom, mail out book orders, and get everyone lunch, I learned valuable editing and business skills from the editors and book designers.

What is your advice for students and graduates with an English degree?

One concrete statement that I can give to English students and graduates is what I mentioned before: Be more than just a writer or editor. Know your craft but also know what will make you successful. Market yourself with the abilities you should have in today's digital age. Also, be willing to take less money if you want to get your foot in the door. I started off making $8/hour (now near minimum wage) with my first gig. But, I worked hard and made my way up to $10/hr in only a few months, and so on. Today a lot of people, especially in my generation, think they deserve more right out of college, so that's why they might not be working in the field they enjoy. It takes sacrifice and working over 40 hours a week to get somewhere. I'm not saying you may not be worth a higher salary, but to get somewhere you have to start from the bottom and fight your way to the top.

Visit Amanda on her professional website amandarinker.com, check out her profile on OVCLawyerMarketing.com and connect with her on LinkedIn!

Kat Clark: Assistant Director of Marketing & Communications

Name: Kat Clark

Age: 24

College & Majors/Minors: B.A. from Swarthmore College, English Literature & Studio Art.

Current Location: Philadelphia, PA

Current Form of Employment: Assistant Director of Marketing and Communications

Where do you work and what is your current position?

I work at Moorestown Friends School, which is a Quaker school for students in preschool through 12th grade. As the Assistant Director of Marketing and Communications, my primary responsibility is storytelling: writing articles, managing social media, designing communications, and editing our magazine. I am also the school’s photographer, which is where my double major really comes into play. For projects such as our Summer Programs brochure or Great Kids video, I’m able to start with a blank slate in InDesign or Final Cut and build the piece from start to finish — I like that I don’t need to choose between writing and visual art. I teach a middle school video production class once a week, and I love doing that.

Last year, I worked at North Shore Country Day School outside of Chicago, where I was their Communications Associate. The responsibilities for that position were similar to what I’m doing now, and I also advised the high school newspaper several times each week and planned events with the library staff. I’m passionate about teaching and community building, so connecting with the students means a lot to me and helps me feel like my work in marketing is meaningful. I believe that all offices of an educational institution should be student-centered, not only classroom spaces; if a student listened in on one of my meetings, I would want her to feel that I’m her advocate.

Tell us about how you found your first job, and how you found your current job.

My first job out of Swarthmore was a paid summer internship in the Art Institute of Chicago’s Museum Education Department. I’m not sure if I can share exactly what the application process was like, but I can say that the interview round was difficult. Working in museum education requires public speaking skills, and my experience at AIC made me more confident. I’m used to being behind the scenes, so presenting American Gothic to a large group of people was important to my growth as a person. It also helped me realize my strengths and weaknesses: I was fired up when talking to local kids about artwork, but I was hopelessly bored when waiting to see a rare print.

What was another writing-related job that was important in your career?

I was Co-Executive Editor of Swarthmore’s daily online newspaper, and that experience kind of reprogrammed my brain. Not only was I obsessed with the big picture (the paper succeeding), but I was also thrilled to spend my free time copyediting, editing images, and dealing with the minutiae of Wordpress. It got me more interested in the details of journalism and new media, both of which are integral to my current position. On top of that, the other students on the editorial staff were insanely talented (Hanna Kozlowska, Jon Emont, Sahiba Gill, Max Nesterak, Monika Zaleska), and I learned so much from them. As John Wooden once said, “Whatever you do in life, surround yourself with smart people who'll argue with you.”

What did you do in college to prepare for your post-grad life? 

In addition to the newspaper, I worked for the College’s Communications Office for several years. That experience familiarized me with how communications work at a school, and I also managed the student Media Center at Swarthmore for two years. I think the technology skills gained from hours and hours in the computer lab helped me more than anything else. A generous grant from the Kohlberg Foundation allowed me to have summer experiences as well, and I could not be more grateful for that. I don’t think anyone should be forced to take an unpaid, uncompensated internship after graduating, and many people can’t afford them during school vacations either.

During the winter of my senior year, I also began volunteering remotely for the Chicago Taskforce on Violence Against Girls & Young Women. Our media toolkit was later featured on the radio and in Al Jazeera, and it was a great introduction to the nonprofit world.

What is your advice for students and graduates with an English degree? 

I highly recommend using Indeed and Idealist to find a job the moment it’s posted. Zero in on one job at a time. Look for a connection to the organization, do some thorough research, and submit a customized cover letter and résumé as quickly as possible... then repeat the process. Sending 100 generic cover letters is a waste of your time. You are only looking for one job, so focus on quality over quantity and be a standout applicant.

I also think it's helpful to have fluency in various computer programs (Adobe Creative Suite, Microsoft Office) and be able to specify your skill level on a résumé. Employers will be able to see your writing skills in a cover letter, but it's much harder for them to rate your competency in design or social media, so spell it out for them as much as possible.

Most importantly, don't be a misanthrope. Give people the benefit of the doubt. Always stand up for the little guy. Share the credit with someone else. 

Visit Kat on her professional website katclark.org and connect with her on Facebook and twitter.

Posted on April 8, 2014 and filed under Communications, Design, Journalism, Marketing, Social Media, Writing.

Janet Schwind: Self-Employed Writer, Editor & Publishing Consultant

Name: Janet Schwind

Age: 51

College & Majors/Minors: Indiana University Bloomington. Double major in Journalism and English.

Current Location: Indianapolis, IN

Current Form of Employment: Self-Employed Writer, Editor & Publishing Consultant

Where do you work and what is your current position?

I am currently enjoying my fourth year as an independent writer, editor and publishing consultant. Prior to striking out on my own I had come from an advertising agency background where I was a copywriter and producer, writing for a wide variety of clients in both business to business and consumer areas. I worked on everything from print ads and brochures to websites and radio, tv and video scriptwriting and production. I often worked with graphic designers, partnering with them to brainstorm concepts.

After a few decades of this I decided I had had enough of the advertising world— suffered a bit of creative burnout— so I quit my job. It was scary as I had made my way up the ladder and was making a lovely sum of money. But that didn’t do it for me anymore. It was totally exhilarating to quit! I slacked about at coffeehouses, thoroughly loving my escape from the cubicle farm. I was out and about among the living. I felt freedom! And sunshine! I moved forward trying to discover what I wanted to do next, taking on some temp editorial jobs with the state legislature until I landed a job at a small publishing company. This lasted 2.5 years until the economy took them under but what I gained from that job was a passion for publishing. I had fallen in love with it! I wore multiple hats at this small company— primarily as project manager, taking each author through the publishing process. I was responsible for creating the timeline, working with graphic designers to develop covers and interiors, with orders and shipping, with printers, and with online distributors. Oh and I edited manuscripts. I even wrote a chapter in a book we published called "Overtime: The Bonus Years."

I do not believe anything happens by accident. Such a detour from my former advertising background led me to this new passion, and gave me the tools I needed to do what I had always wanted to do— have a freelance career combining everything I love: publishing (editing) and writing for business.

Last year I was able to take 5 weeks away from my life to take an amazing adventure: I walked the Camino de Santiago in Spain— a 500 mile pilgrimage. I am working on a speaking/powerpoint presentation and will likely write a book after that. I have over 3000 photos so it’s going to take a lot of editing.

Tell us about how you found your first job, and how you found your current job (if different). Tell us about the interview process, too!

My first job was with my hometown newspaper (South Bend Tribune) on the editing desk. I worked every Friday and Saturday night proofreading articles and writing headlines to fit the copy space. I loved it! Only a few people worked those lame hours, but there was something special about that first job.

Eventually the hours were not enough to sustain me though. Shortly thereafter I got a job at a large advertising agency as a copy editor— what I considered to be my first professional job. It was very exciting. While there, as editor I asked for small writing projects in order to build myself a sample portfolio. That strategy worked because I was laid off from that job after one year and next went to a small ad agency with my writing samples, and landed my first job as a copywriter.

I don’t recall having to take any tests for these jobs. There have been a few jobs in my career where I have taken editing and writing tests, however. They were temp jobs as I recall. The interview processes at ad agencies involved showing samples of my previous work. Whatever samples you can accumulate, the better— especially starting out. Write for businesses and magazines and anything where you can gain experience and a sample to take away. They look for professional samples— not like poems and fiction stories. 

What was another writing-related job that was important in your career?  

I had the opportunity to write a video game as a freelancer in partnership with Gabriel Interactive, and with a grant from the National Cancer Institute. It was an educational antismoking videogame for young girls to encourage them not to start smoking. This was a new application of my skills. The project was important to me for many reasons. It lasted a year and a half, and it enabled me to jump into having my own business. The creativity involved with this project was out of the box for what I was used to doing as a copywriter for the advertising market. It really stretched me creatively and also was such a fun and satisfying project to be involved in. I worked with game designers and programmers. I learned a new software called Chat Mapper which enabled me to write dialogue in non-linear fashion for the video game play. This was very different thinking, sometimes difficult to wrap your head around. We brainstormed characters and storylines and I helped develop each character and their personalities. It taught me to think differently and working on such a huge team was fun. I even wrote in a peripheral character based on myself— Janet was a cute hippie girl who made jewelry and sold it on the beach in Dolphin Pier.

What did you do in college to prepare for your post-grad life? 

In college I was on the yearbook staff my senior year, which was a fun experience. But honestly there wasn’t much else during college (in the extracurricular sense) that I did toward my career. I worked in the audio visual department’s library for some extra money. I filed tapes. (This is sort of like saying I carried a watermelon*.)

What is your advice for students and graduates with an English degree? 

If you’re still in school, I would say to have a second major. English is good, but perhaps a second major gives you a broader field of career possibilities. Having good writing and communication skills is so important in any profession. Put yourself in as many environments as you can where you are required to write. Collect as many professional samples as you can. Offer to write for free when you’re just starting out, in order to build up a portfolio of work. Find a magazine you want to write for and study up on their stories and then submit articles. Experience as many different things as you can, and write about them. Start a blog. Create a GooglePlus professional profile and a LinkedIn profile. Be aware of your internet presence and clean up anything that is out there that doesn’t enhance your professional appearance. Be consistent in the way you present yourself online across all of these channels. This will help build your credibility and your consistent appearance in search engines. Live life. Do stuff. Write about it. 

*Jennifer Grey’s character, Baby, to Patrick Swayze in Dirty Dancing.

Visit Janet on her portfolio site JanetSchwind.com her publishing website allianceforselfpublishers.weebly.com. Connect with Janet on Google+ and on LinkedIn!

Rachel Wong: Content Specialist

Name: Rachel Wong

Age: 24

College: Taylor University

Major/Minor: I majored in media communication with an emphasis in writing. I also minored in music composition!

Current Location: Seattle, WA

Current Form of Employment: Content Specialist at a local consulting firm

Where do you work and what is your current position? 

I work at Logic20/20 as a content specialist. Basically, I'm an editor for technical writing at a consulting company and it's great!

Before Logic20/20, I worked as a scriptwriter/researcher at an SEO company. That was a pretty interesting job, because I basically wrote infographics and came up with the stats for cool data visualizations. I never even realized such a job existed before landing it!

What did you do in college to prepare for your post-grad life?

Like any good writing/English major, I was involved in the school paper. I wouldn't say I was a model student in the major because I was so involved in other parts of college life (residence life, played on the soccer team). For me, my best career-related experience came in the form of internships. I landed a summer gig at Backpacker magazine which was amazing, and I also volunteered my time for a newspaper in Vail, Colorado right after college (I was a ski bum for a season who had to appease the parents in career aspirations). Vail attracts big-name artists and entertainers for the tourists but the newspaper staff was pretty small, so I got to interview lots of famous people! To note: Oscar from "The Office" is exactly like his character in real life.

Shoot high when applying for internships. When you offer to do work for free (both of mine were unpaid), it's easy to get your foot in the door just about anywhere.

Tell us about how you found your first job, and how you found your current job (if different). 

My first job was a copywriter at zulily (where I met DearEnglishMajor herself!). I found it online and was persistent as heck. I even called some higher up on the phone just to get the name of the recruiter. The next job I found on Craigslist and had a good recommendation. My current job was also found through a connection and also being persistent again. I took writing tests in two of the three jobs and each test was basically work that I would actually be doing. Employers are looking for a range of writing samples! Lately, I think a hot skill set is any work in email marketing, SEO stuff, and the Adobe suite. The interview process really varies— some took a week and some took six months! Be persistent, keep writing in the meantime, build up your portfolio and then just give the interview your best shot!

What is your advice for students and graduates with an English degree?

Woo! Yes. As a writing/English major, you're competing with a pretty large group for a very limited amount of cool jobs. Do your best to bulk up your technical skills (can you mock up a great InDesign layout? Do you know what SQL is? Can you write white papers? Can you speak HTML/CSS? Can you mesmerize with your Excel skills?). Employers love to see those hard skills, especially coming from writing folks. It gives them something tangible to go off of, and you're speaking more their language. I'm guessing you've mastered your English skills by now, so equip that career quiver with some technical prowess.

In her spare time, Rachel writes a personal finance blog for people in their 20s called Sage & Mint. Connect with her on LinkedIn

Posted on March 30, 2014 and filed under Blogging, Communications, Editing, Technical Writing, Writing.

Katie Plumb: Freelance Writer

Name: Katie Plumb

Age: 28

College & Majors/Minors: University of Puget Sound, BA in English: Writing, Rhetoric, and Culture. University of Utah, MS in Environmental Humanities.

Current Location: Salt Lake City, UT, soon to be in Bozeman, MT

Current Form of Employment: Freelance Writer & Aspiring Author

Where do you work and what is your current position? 

I have plunged head first into freelance writing. It has only been about six weeks since I made the decision to do so, and although it has been scary, unnerving, and overwhelming at times, it has also felt like the best decision I’ve ever made. I have two established “gigs”, one writing short articles for a quarterly magazine and one editing for a small business, neither of which provide enough revenue to sustain me, but do give me hope for other opportunities. I spend the bulk of my time now seeking out opportunities and networking. I look forward to spending a greater portion of my time actually writing soon, but freelancing is a process I am still learning.

Previously, I held a variety of jobs in the field of environmental conservation. Whether my job description included writing or not, I always made it known that I liked to write, and was often given the opportunity when it arose. I recently completed an AmeriCorps volunteer position as a field assistant for rare plant conservation. I re-wrote the department’s web content and drafted newsletter articles in addition to the reports we put together on our research. Before that, I was the outreach coordinator for a small non-profit, and I wrote almost everything we put out into the world, including web content, social media content, grants, press releases, newsletters, and donation appeal letters. I also edited monthly “green tips” that were published in our local papers.

I have also been writing published articles for local and regional publications over the last three years. Some work has been paid, some hasn’t, but it has all been good experience. I plan to continue pitching story ideas and developing relationships with publications I aspire to write for.

Tell us about how you found your first job, and how you found your current job (if different). 

My first job out of college was as a barista, and it served me well while I figured out what my next step was. After two years of traveling, playing, and working, I decided to go to grad school for a program that brought me under the mentorship of a number of environmental writers I admire, and helped join my passions for environmental issues and writing.

My first job after graduate school that involved writing was for a non-profit, and, strangely enough, it found me. I had applied for a position with another organization, and although I was not selected for the job, one of my interviewers passed my resume on to a friend who was looking to hire an outreach coordinator. She contacted me and offered me the job without even doing a formal interview. It was not at all your typical job-search experience, but it was valuable to recognize that by putting myself out there, even for jobs I wasn’t fully qualified for, I was opening myself up to opportunities I wasn’t even aware of. Especially in small communities and non-profit networks, people talk and share resources, and you never know when your name is going to come up.

As for my current situation as a freelancer, I made the decision after trying a variety of jobs that I thought might be good career paths, and not really loving any of them. Although they were great experiences in which I learned a lot, I wanted more flexibility and creativity and an endless possibility of things I could write about. I have a lot of ideas that I want to pursue, and it seems like a risk worth taking while I am still young and relatively untethered. Truthfully, I’ve wanted to be a “writer” since college, and knew that I could be a “writer” since grad school, but letting go of regular paychecks and facing the fear that maybe it won’t work out took a long time and a lot of self-encouragement.

What was another writing-related job that was important in your career?

As a graduate student, I had the opportunity to teach a writing course for undergrads. For the most part, I enjoyed the experience. It helped me recognize that I do have a lot of knowledge to share as a writer, and that I enjoyed helping others learn the craft. But it also helped me recognize that although it was something I could do, teaching wasn’t at the top of my list of jobs I wanted to do, at least not at this time in my life. Figuring out what I don’t want to do has been a huge part of deciding what I do want to do.

What did you do in college to prepare for your post-grad life? 

In college, I was really drawn to travel and experience the world. I did a Semester at Sea program, traveling around the world on a ship, and then I took a leave of absence for a semester to travel more and reconsider the academic direction I was headed in. The time I spent wandering and learning about the world helped steer me towards my current path. I was a literature major who loved words, and by going out and seeing some of the world, I was moved to think about how my studies, and eventually my career, could be more active and engaged in my community. I was inspired to write as a way to educate on a larger scale, to use it as a creative and powerful tool to motivate others.

Towards the end of my college career, once I had settled on an emphasis in writing, I participated in the submissions committee of my school’s literary journal, which prompted me to start submitting my own work (and to start accepting rejection!). I also got an internship for a class, during which I worked with a non-profit to write some marketing materials, research future projects, and pitch project ideas to potential donors. This got me interested in non-profit work and I began searching for writing and communications jobs with other non-profits, only to learn that the place I was living was saturated with well-educated and experienced applicants, which inspired me to go back to school!

What is your advice for students and graduates with an English degree?

These are some things that I have to remind myself of often, which might be helpful to someone in a similar situation:

  • If you want to write, write about things that matter to you. Delve into things you’re passionate about. It shows in your writing. As one of my dearest mentors said, “If it matters to you, it will matter to someone else.”
  • Don’t be afraid. I know, it sounds dumb, but it’s the simplest form of advice I can give. Fear of failure is a powerful motivator to not do the things we care most about. I face it every day, but eventually I just got tired of my own excuses.
  • Collaborate with other creative thinkers, support and encourage other writers, and listen to others’ advice and criticisms. You don’t have to take any of it to heart, but you never know what gems of wisdom someone else might have.
  • Thinking about writing doesn’t make you a writer; writing makes you a writer. Doesn’t matter where—on a blog, in a journal, on a napkin, on a piece of bark. Doesn’t have to be published or polished—if you are writing anything in any form, you’re a writer, and you will get better.

Visit Katie on her website, and connect with her on LinkedIn

Posted on March 19, 2014 and filed under Blogging, Communications, Journalism, Self-Employed, Freelance, Teaching, Writing.